Google Brings Listings Straight to Search in Potential Bombshell Move

Monday, December 15th, 2025

Amidst the rapidly accelerating multi-front war over real estate listings, the most important player may have just made its first move. Tech giant Google has started a “controlled experiment” to include real estate listings in sponsored search results, according to HouseCanary, a property data company that is working with Google to provide listings to the…

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