MLS Rules and the Zillow-ChatGPT Integration: What We Know So Far

Wednesday, November 5th, 2025

At its recent Q3 earnings call, Zillow leadership talked up the company’s recent app integration with OpenAI’s ChatGPT. Essentially, if you type “Zillow” into a ChatGPT query, the chat will bring up the Zillow app, then a user can use the Zillow app and its functionality—home searches, connecting with agents, etc.—as if they had opened…

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NAR Defers on Zillow ChatGPT App, Says MLSs Can Assess, Enforce

Tuesday, October 21st, 2025

In a statement released this morning, the National Association of Realtors® (NAR) appeared to defer on the question of whether Zillow’s new ChatGPT app complies with MLS policies regarding use and display of data, as real estate continues to grapple with big questions around AI technology. “For enforcement, each MLS is individually responsible for conducting…

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