‘Stop Defending Yesterday’s Brokerage’

Friday, October 16th, 2026

Above: Howard Hanna Real Estate Services CEO Hoby Hanna. Photos by AJ Canaria. There’s a sea change confronting the residential real estate industry, and Hoby Hanna isn’t mincing words: “Brokerage is not enough anymore. Not for Howard Hanna, not for your company, not for our agents, and ultimately not for the consumer.” Hanna delivered this…

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Howard Hanna Launches ‘Strategic Listing’ Model, but Vows to Work ‘Within the Rules’

Thursday, March 12th, 2026

Above, Howard “Hoby” Hanna Amid the broader—and increasingly complex—debate over private listings, one of the more independent-minded independent brokerages announced this week that it is launching its own private network as a “strategic initiative,” balancing the demand for so-called “seller choice” with MLS policies the company has previously criticized. HannaList, announced this week by Howard…

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