‘Baby Chasers’ Shift to New Cities as Boomer-Millennial Demographic Peaks

Wednesday, September 9th, 2026

What gets people to move? That is a question every real estate professional can answer to some degree. The big picture usually includes the five Ds (divorce, death, diapers, diamonds and diplomas), which are life circumstances that (often) necessitate a home sale and/or purchase—what economists have called non-discretionary moves. But as affordability and mortgage lock-ins…

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LGBTQ+ ‘Zoomer’ Generation Expected to Fall Behind in Homeownership, Wealth Goals: Survey

Wednesday, July 1st, 2026

Generation Z (those born roughly between 1997 and 2012) boasts unprecedented representation in the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) community. Gallup recently shared that 23% of U.S. adults under 30 years old self-identify as LGBTQ+. What does this mean for so-called “zoomers” home-buying plans, including the 23% that are part of the LGBTQ+…

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