Above, Isom Coleman Isom Coleman CEO/Broker HomeSmart ICARE Realty Sacramento, California https://homesmart.com/real-estate-office/california/sacramento/16-homesmart-icare-realty Region served: The Greater Sacramento area Years in real estate: 20-plus Number of offices: 4 Number of agents: 338 Best advice for new agents: Treat it like a business from day one. Be consistent with your daily activities and invest in your skillsets…
Above, Dean deTonnancourt Company leaders often reach the top rung of the executive ladder for one crucial reason—they are never satisfied. Not with their firm’s progress, not with its bottom line and not with its standing in the industry. They are always demanding more in every way. Dean deTonnancourt exemplifies what it means to continually…
Today’s most successful real estate teams don’t just add agents—they build intentional organizations that function like a brokerage within a brokerage, where autonomy and structure work in tandem. In a market defined by constant change, those designed with purpose are positioned not just for growth, but for long-term stability. As teams grow, so does the…
Today’s most successful teams approach branding as more than surface-level marketing: they treat it as a core driver of business development. This perspective shapes how teams attract clients, recruit agents and build long-term market presence. As industry pressures like consolidations and mergers mount, having a distinct, consistent team brand is becoming a necessity. What a…
HomeSmart has announced a partnership with Guild Mortgage in a continuing effort to provide agents and clients with better service and support. As a HomeSmart preferred lending partner, Guild Mortgage will provide dedicated Loan Officer coverage with participating brokerage offices, according to a release. The firm stated it places a strong emphasis on fast response…
There is a lot of noise in the real estate industry right now. Clear Cooperation. Private listings. Lawsuits. And now a growing push toward exclusive “Coming Soon” and preview platforms. Let me be clear about where HomeSmart stands. Until shown otherwise, we believe listings should be broadly accessible, not restricted to any one platform or…
Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
Above, photo credit: Maximillian Conacher While bringing a period of quiet uncertainty for much of the real estate industry, 2025 proved in stark contrast to be a year of monumental change for HomeSmart. After spending decades shaping real estate’s first and most successful 100%-model brokerage into an industry powerhouse, Founder and CEO Matt Widdows now…
The Spring issue of RISMedia’s Real Estate magazine is now available, and not to be missed are several exclusive features, including an in-depth look at HomeSmart’s path for 2026 as the brokerage has overhauled its brand and taken strides to position itself as a leader in the industry ahead of market normalization. In addition, we…
Above, Jim Sexton On the heels of the launch of NEXT, a team spearheaded by Phil Sexton, HomeSmart announces his father, Jim Sexton, also has joined the brokerage. The Arizona real estate icon will serve as an expert advisor to NEXT agents and leadership, supporting growth and expansion of the team’s breakthrough approach. Jim Sexton…
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