Above, photo credit: Maximillian Conacher While bringing a period of quiet uncertainty for much of the real estate industry, 2025 proved in stark contrast to be a year of monumental change for HomeSmart. After spending decades shaping real estate’s first and most successful 100%-model brokerage into an industry powerhouse, Founder and CEO Matt Widdows now…
The Spring issue of RISMedia’s Real Estate magazine is now available, and not to be missed are several exclusive features, including an in-depth look at HomeSmart’s path for 2026 as the brokerage has overhauled its brand and taken strides to position itself as a leader in the industry ahead of market normalization. In addition, we…
Above, Jim Sexton On the heels of the launch of NEXT, a team spearheaded by Phil Sexton, HomeSmart announces his father, Jim Sexton, also has joined the brokerage. The Arizona real estate icon will serve as an expert advisor to NEXT agents and leadership, supporting growth and expansion of the team’s breakthrough approach. Jim Sexton…
HomeSmart has announced that Arizona real estate leader Phil Sexton has joined the brokerage and launched a new real estate team, NEXT. The team is structured around an agent-centric model that emphasizes individual branding and long-term business development. A second-generation real estate professional, Section brings more than a decade of experience working with high-performing agents…
Rebranding isn’t about change for the sake of change—it’s about alignment. As your business evolves, your brand should evolve with it. In real estate, where perception drives trust and trust drives growth, a rebrand is a powerful way to clarify your identity, sharpen your message and lead with renewed purpose. When done right, it’s not…
Above, Hakan Karahan Hakan Karahan President/Broker of Record HomeSmart First Advantage Realty Voorhees, New Jersey https://www.homesmartnewjersey.com Region served: South and Central New Jersey, Philadelphia Years in real estate: 29 Number of offices: 11 Number of agents: 700 Favorite part of your job: Solving problems How is your brokerage using technology to better serve clients? We…
This isn’t a finish line. It’s a launchpad your business needs to dominate next year. Your future success starts with decisions you make right now. Using this time to rethink, retool and refocus means going into 2026 with a clear edge. This is the season where smart decisions separate next year’s top producers from everyone…
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HomeSmart has announced a national marketing agreement with Lower Mortgage, a tech-enabled mortgage lender. The company says this collaboration is designed to provide its expansive network of agents with direct access to Lower’s mortgage solutions creating a seamless experience for agents, buyers and homeowners nationwide. Through this agreement, Lower and HomeSmart will jointly roll out…
Celebrating 25 years of success, HomeSmart unveiled a new brand identity today complete with a new logo and messaging for the brand from the stage at its annual premier agent event, Ignite: Growth Summit 2025—back where it all began a quarter of a century ago in Scottsdale, Arizona, in front of agents, brokers and franchise…
HomeSmart has announced the appointment of Stacey Onnen, a seasoned real estate executive with over 20 years of experience, as president. Onnen most recently worked in the legal technology sector and led a national initiative at Keller Williams, according to a release. Earlier, she served as president at eXp Realty, where she scaled operations during…