Randy Rector CEO HomeSmart Evergreen Realty Irvine, California https://homesmart.com/franchise/hs0019 Regions served: Orange, Los Angeles and San Bernardino counties Years in real estate: 21 Number of offices: 9 Number of agents: 1,000-plus Who has most influenced your success: My parents, who instilled in me a strong work ethic The brokerage recently celebrated its 30th anniversary. What…
HomeSmart has announced a merger with NorthGroup Real Estate, expanding its presence across North Carolina, South Carolina, Georgia, and Florida and advancing the company’s national growth strategy. The merger brings nearly 2,000 agents from NorthGroup Real Estate into the HomeSmart network, growing the company to over 27,000 agents nationwide, according to a release. HomeSmart also…
Artificial intelligence has quickly become one of the most talked-about topics in real estate. Nearly every conversation about the future of our industry includes automation, predictive analytics and digital transformation. As someone who spends every day focused on operations, technology and growth, I find that exciting. But I also believe we’re asking the wrong question.…
loanDepot, Inc. has announced a marketing services agreement with HomeSmart, bringing loanDepot’s suite of lending products to HomeSmart’s nationwide network of over 25,000 real estate agents. The lender said the move creates “an exceptional borrowing experience for both agents and their clients.” “At loanDepot, we believe strong relationships create better outcomes for homebuyers,” said loanDepot…
As HomeSmart Founder and CEO, Matt Widdows acknowledges that it often falls to him to put out fires and rely on his knowhow and experience to aid those in need. That’s perfectly fine by him, because way back when, that’s exactly what he thought he’d be doing—just in a different way. “At the end of…
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Designed with the modern agent in mind, HomeSmart offers a suite of tools that streamline every aspect of the real estate business—combining robust functionality, intuitive design and real-time insights to keep real estate professionals ahead of the competition. Building on that foundation, HomeSmart is integrating AI into its proprietary tech stack, adding new AI tools…
We’ve explored how a strong brand is a driver of growth. But for many teams, the challenge isn’t growth—it’s sustainability. That’s becoming more important as teams move through a market defined by consolidation, rising operational complexity and changing consumer expectations. Navigating these challenges requires the right systems, operational alignment and collaborative support. Teams need a…
HomeSmart has announced a new strategic partnership with Rockstar Connect, a networking event platform. The group, founded and led by Steven David Elliot, will focus on growth efforts across the brokerage’s nationwide foothold. Rockstar Connect focuses on relationship-driven, in-person network strengthening events, the company stated. Boasting more than 100,000 attendees at its events over the…
Above, Isom Coleman Isom Coleman CEO/Broker HomeSmart ICARE Realty Sacramento, California https://homesmart.com/real-estate-office/california/sacramento/16-homesmart-icare-realty Region served: The Greater Sacramento area Years in real estate: 20-plus Number of offices: 4 Number of agents: 338 Best advice for new agents: Treat it like a business from day one. Be consistent with your daily activities and invest in your skillsets…
Above, Dean deTonnancourt Company leaders often reach the top rung of the executive ladder for one crucial reason—they are never satisfied. Not with their firm’s progress, not with its bottom line and not with its standing in the industry. They are always demanding more in every way. Dean deTonnancourt exemplifies what it means to continually…
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