Generation Z (those born roughly between 1997 and 2012) boasts unprecedented representation in the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) community. Gallup recently shared that 23% of U.S. adults under 30 years old self-identify as LGBTQ+. What does this mean for so-called “zoomers” home-buying plans, including the 23% that are part of the LGBTQ+…
Chocolate brown is back, and this time, it could add approximately $2,277 to a home’s offer price, according to Zillow’s 2026 Paint Color Analysis. The study found that buyers are increasingly drawn to warm, inviting colors, which increasingly outperform traditional all-white walls in key living spaces. “White will always be a timeless, versatile choice, but…
REMAX® has launched REMAX Golf Lifestyles, a new program designed to help agents develop expertise in golf community living and better serve buyers and sellers seeking a golf-focused lifestyle. Built on the foundation of Golf Life Navigators, a platform that has connected thousands of golf-focused consumers with communities that fit their lifestyle preferences, the program…
John L. Scott Real Estate announces the rollout of its new AI Home Search capability across its network of more than 3,000 broker websites, introducing a more intuitive and personalized way for consumers to discover properties online. According to the company, online home searches have relied heavily on structured filters such as zip codes, square…
Realtor.com® has announced the launch of RealAssist™ AI, a conversational home-search experience built with Google’s Gemini and Google Cloud that aims to transform how consumers navigate the homebuying journey. Currently available in beta to a select group users across desktop, mobile web and the Realtor.com® app, RealAssist AI enables buyers to search for homes using…
Have you seen this article? If not, you need to read it. And, sorry, but it’s going to make you mad. “I Tried to Sell My House With a Chatbot – Over five frantic days, I gambled my family’s life savings on a hunch that A.I. could outperform a real estate agent.” You need to…
The post Op-Ed: This Is Your Wake-Up Call appeared first on RISMedia.
Homesellers navigating renovations and repairs before listing are facing a complex landscape shaped by economic pressures, evolving expectations and persistent industry challenges. With many buyers seeking turnkey homes, making all the fixes can be problematic financially. Greatbuildz.com Co-CEO Jon Grishpul points out major renovation pain points, myths and realities. Pain points Cost overruns and budget…
For decades, homeownership revolved around one idea: finding the forever home. It was the house you would raise your kids in, retire in and eventually pass down to the next generation. Buyers approached the process with the expectation that one purchase should solve the next 20 to 30 years of their life. That mindset created…
The post The Rise of the ‘Right-Now Home’ appeared first on RISMedia.
Spring is the busiest season for home sales, but the ‘dream home’ narrative often ends abruptly once the inspector arrives. Visible mold or a history of moisture issues frequently leads to inspection contingencies, allowing buyers to back out or demand costly repairs, while lenders may refuse financing on affected homes. Restoration 1 owners Vanessa and…
The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall market—is “reshaping homeownership,” even as baby boomers remain overrepresented amid affordability challenges. Those challenges have also shrunk first-time buyer share to historically low levels. The report found that out of all buyers, only 21% were…
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