Late last year, Bright MLS General Counsel Brian Schneider was doing what millions of people do every day—asking AI large language models (LLMs) like ChatGPT, Claude and Google Gemini for information on real estate listings. But Schneider’s motives were very different from the average consumer. As part of a regular review process, Schneider was checking…

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Amidst the rapidly accelerating multi-front war over real estate listings, the most important player may have just made its first move. Tech giant Google has started a “controlled experiment” to include real estate listings in sponsored search results, according to HouseCanary, a property data company that is working with Google to provide listings to the…

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