The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall market—is “reshaping homeownership,” even as baby boomers remain overrepresented amid affordability challenges. Those challenges have also shrunk first-time buyer share to historically low levels. The report found that out of all buyers, only 21% were…
As people continuously rely on digital platforms in the age of social media, new careers have found their way into the market. These new careers have ramifications in real estate, as it opens up new avenues for home shopping—and new ways for agents to build their business. Digital platforms designed to share and spread content…
Homeownership is a daunting but desirable goal for many young Americans, yet many struggle to afford housing. In a survey from Redfin earlier this fall, 40% of millennials and Gen Z renters stopped dining out so they could afford their rent. The 30-year fixed-rate mortgage (FRM) has remained steady for weeks, and currently sits at…