Zillow Jumps Into Premarketing With Exclusive Listing Partnerships

Tuesday, March 17th, 2026

It was April of 2025 that portal behemoth Zillow announced its “listing access standards,” taking a hard stance against so-called “selective access” to listings. As some brokerages—most notably Compass—pushed for “private exclusive” marketing plans, Zillow argued that properties for sale should be listed everywhere. Just under a year later, the company has joined what has…

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Gary Keller on ‘Thinly Veiled’ Private Listing Pitches, the Fed and the ‘Big Circle’ of AI

Tuesday, February 24th, 2026

Texas-based megabrokerage Keller Williams kicked off its annual “Family Reunion” this past weekend, bringing thousands of agents together from around the world for what is billed as an all-purpose conference in Atlanta, Georgia. Featuring everything from a pickleball tournament and lip-sync battles, to panel discussions on deeply technical topics, the event has long been billed…

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