Disruptor Reckoning: How a New Wave of Innovators Are Trying to Rewrite Real Estate’s Rules
Tuesday, October 28th, 2025
For decades, the real estate transaction—with full-service agents and relatively stable commission rates—has been one of the most consistent fixtures of the American housing market. Sellers built it into their expectations, buyers believed in it, and agents themselves defended both the fees and the model as pro-consumer. But now, the traditional real estate agent structure—and…