Today’s tech industry is shaped by company valuations, venture capital momentum and shifting expectations of stock-market investors. Yet one of real estate’s most influential technology providers did not emerge from a startup accelerator or public company roadmap. It grew from a most unlikely place: A trade association whose purpose has always been clear–serve Realtors® first.…
Earlier in 2025, the Florida House of Representatives passed a bill that would have deregulated several professional accreditations within Florida and abolished commissions/regulatory bodies—that exist as part of the larger Florida Department of Business and Professional Regulation (DBPR)—overseeing those professions. One is the Florida Real Estate Commission (FREC), the seven-member board that regulates real estate…
Who would guess that one of real estate’s most relied-upon tech ecosystems used by hundreds of thousands of agents and brokers was quietly built by the largest state real estate association in the U.S.? That’s the surprising story behind Florida Realtors®. While many technology platforms come with investor pitches and VC funding rounds, Florida Realtors®…
Above, Robin Raiff The Keyes Company, one of Florida’s largest independent real estate brokerages, has announced a major expansion into the Sebastian, Florida market with the arrival of the Robin Raiff Team. This move strengthens Keyes’ geographic footprint across Florida. The expansion is led by Robin Raiff, team leader of the Robin Raiff Team, who…