Real estate professionals often predicate success upon an external force, a factor beyond their control. Like interest rates. Or inventory. How many times have you thought, “if rates just came down a little” or “if we just had more listings,” surely, business would skyrocket. In reality, however, while interest rates and inventory are critically important…

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How the Brokerage Playbook Has Changed

Thursday, December 4th, 2025

From left to right: Lennox Scott, Jennifer Branchini, Mark Woodroof, Kendall Bonner, Anthony Lamacchia and John Featherston Over the course of its 37 years, RISMedia’s Power Broker Forum has served as a vehicle for confronting the many issues and challenges facing the residential real estate brokerage business, offering insights and strategies from many of the…

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Above: Walther Vasquez Johnson, an agent with Sterling, Virginia’s J&C Real Estate Solutions, is RISMedia’s 2025 Rookie of the Year winner. Photos by AJ Canaria. Behind many a successful real estate agent is the story of what might have been. A fork in the road that could have resulted in a very different outcome. In…

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