Prior to the summer of 2024, home sellers were typically responsible for paying the commission for both their own agent and the buyer’s agent, and both sides of the transaction usually involved a traditional full-service agent. Agent commissions also remained (somewhat) consistent, generally hovering around 5% – 6% of a home’s sales price. Following the…

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HomeSmart has announced a national marketing agreement with Lower Mortgage, a tech-enabled mortgage lender. The company says this collaboration is designed to provide its expansive network of agents with direct access to Lower’s mortgage solutions creating a seamless experience for agents, buyers and homeowners nationwide.  Through this agreement, Lower and HomeSmart will jointly roll out…

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