As the war over private listings intensifies, Zillow and Compass (among others) are using dueling data reports and starkly different methodologies to make their respective cases in the courtroom—and in the court of public opinion. On July 24, Compass reported that pre-marketed homes that started as Private Exclusives or Coming Soons sold for 4.6% more…

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In his continued movement of expanding seller choice across real estate, Compass CEO Robert Reffkin said he expects “more than 90% of MLSs to have rules that allow sellers to market both Private Exclusives and Coming Soons by the end of the year” during the company’s recent Q2 earnings call. In presenting to investors, Reffkin…

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