Redfin has launched what it is calling Redfin Early Access, a new search category featuring homes “buyers won’t find on other major real estate sites,” which include both Compass Coming Soon listings through a previously announced partnership as well as properties listed through the company’s brokerage. According to a release from the portal, the category…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
Agents have long done some version of pre-marketing—reaching out to their networks, posting on social, circulating a “Coming Soon” to their database. But what hasn’t existed, until now, is a way to make those listings publicly visible: open to every buyer and searchable by anyone. Zillow Preview changes that. Rather than keeping pre-market listings behind…