Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.”  In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…

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According to Coldwell Banker’s 2025 American Dream Report, 71% of aspiring homeowners are delaying at least one major life decision—getting married, having children and career changes—until they can afford to buy a home of their own. The numbers reveal that 18% are delaying marriage, 18% having children and 17% changing jobs or careers. More than…

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