Editor’s note: This is the second of a three-part series on how agents earn recommendations and referrals from AI. Read part one here.  When a prospective buyer asks someone they trust who is the best real estate agent to help them transact, you want your name to be the first one mentioned. What happens when…

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Late last year, Bright MLS General Counsel Brian Schneider was doing what millions of people do every day—asking AI large language models (LLMs) like ChatGPT, Claude and Google Gemini for information on real estate listings. But Schneider’s motives were very different from the average consumer. As part of a regular review process, Schneider was checking…

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