Editor’s note: this is the first of a two-part series on AI recommendations for agents. Look for part two in the coming days. When a prospective buyer asks someone they trust who is the best real estate agent to help them transact, you want your name to be the first one mentioned. What happens when…

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I started my first software company in 1983. I remember when Apple released the first mouse. The other day I was talking with my business partner, Brad Clayton, and he asked me where I thought AI was going. I said: “I’ve seen this movie before.” What’s happening with AI right now really reminds me of…

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FBS has announced the launch of the Flexmls MCP Server, a new solution that enables MLS organizations and their subscribers to connect AI tools directly to trusted MLS data.  Access is authenticated at the subscriber level using existing Flexmls credentials, ensuring only active MLS members can connect to their organization’s data. The company says MLS…

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The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.”  One of the most repetitive tasks you can probably imagine is creating listings. The photographic parts of listings have been central to AI discussions. AI-assisted virtual staging has taken…

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Redfin has announced the launch of a new app within the AI platform ChatGPT, which offers consumers a way to access its listings and explore neighborhood information, data and market insights using conversational language.  Redfin explains that through its app in ChatGPT, users can ask specific housing questions and refine their search over time without…

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At its recent Q3 earnings call, Zillow leadership talked up the company’s recent app integration with OpenAI’s ChatGPT. Essentially, if you type “Zillow” into a ChatGPT query, the chat will bring up the Zillow app, then a user can use the Zillow app and its functionality—home searches, connecting with agents, etc.—as if they had opened…

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“In a housing market that’s bouncing along the bottom, Zillow continues to outperform both our outlook and the broader industry,” claimed CEO Jeremy Wacksman during the company’s Q3 2025 earnings call on Thursday, October 30.  The call took on a congratulatory tone as Zillow leadership spotlighted strong financial performance and Zillow’s consumer and agent-facing initiatives,…

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In a statement released this morning, the National Association of Realtors® (NAR) appeared to defer on the question of whether Zillow’s new ChatGPT app complies with MLS policies regarding use and display of data, as real estate continues to grapple with big questions around AI technology. “For enforcement, each MLS is individually responsible for conducting…

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Rechat has announced a new integration with Loft47, a back office automation and commission management platform. Rechat says that together, the companies will deliver a seamless brokerage experience connecting a scalable, secure and fast commission management platform. Brokerages can now manage deals, compliance, commissions and payouts in one workflow. “Our integration with Loft47 reinforces our…

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Zillow has launched a real estate app in ChatGPT, explaining on Oct. 6 that it would give people a first-of-its-kind way to begin their housing journey on one of the world’s most widely used AI platforms. Now, according to a press release, those dreaming about their first apartment or searching for the right neighborhood to…

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