The classic idiom, “there is no ‘I’ in team” isn’t part of Phil Sexton’s philosophy. In fact, on his team, the “I”—the individual agent—is everything. Launching his Scottsdale, Arizona-based HomeSmart NEXT team earlier this year, Sexton drew upon his 20 years of technology and real estate experience to create the next evolution of the agent…
The environment I’m mini golfing with my kids on a day off when a request comes in from one of my agents. She needs market data to present to a client. After 20 years in this business, I know where the market stands. Years ago, a presentation this big would have taken me hours to…
The post Op-Ed: AI Will Deliver Maximum Exposure. The Aggregators Won’t Survive It appeared first on RISMedia.
From left, John De Souza, Christopher Pfeiffer, Dawn Pfaff and Donny Samson. Photo by AJ Canaria. WASHINGTON, D.C.—The real estate industry is feeling more like a landmine right now, with professionals carefully navigating internal and external forces that threaten their businesses. But where some see potential threats, others see opportunities—even as market uncertainty and bitter…
Above, Jillian Young When you’re running a brokerage with more than 1,500 agents producing $3 billion-plus in sales volume and over 5,000 transaction sides per year, technology isn’t just a nice-to-have—it’s the engine that powers everything. For Jillian Young, president of Premiere Plus Realty, that reality became crystal clear as her organization continued to scale.…
When it comes to AI, I think we can all agree: The train has left the station. Moving at a speed never before seen, artificial intelligence adoption rates are more than double that of smartphones and tablets when they hit the scene in 2007. The question is, how’s a real estate professional—and the industry at…
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As summer comes to a close, many homeowners begin thinking about the next chapter of life. For some, that means simplifying, reducing maintenance or moving closer to family before the holiday season. Let’s explore practical ways agents can spot downsizing leads before they take action. Look for common downsizing indicators Rather than guessing who may…
As tech conversations dominate industry discourse and brokerages compete to stay ahead, the race is on to identify the solutions that drive growth and add value. To gain insight into which tools are making the biggest difference, we asked some of our 2026 RISMedia Real Estate Newsmakers the following question: “What is the most effective…
Above, Morgan Carey Last month, Real Estate Webmasters (REW) introduced AI-Generated Call Transcripts and Summaries, giving agents the ability to automatically capture conversations and key details on REW CRM. This tool was designed to help real estate professionals focus on meaningful client conversations, while keeping accurate records of lead interaction. Now, Real Estate Webmasters is…