Just in time for the spring buying season, average mortgage rates crossed “into the fives,” this past week, their lowest level in years, and one economists describe as a “psychological barrier and numeric threshold” that could bring more buyers into the market despite concerns over the economy. The latest Primary Mortgage Market Survey® (PMMS®), released…
The AI tornado has everyone talking. Will it take my job? What is going away and what will be left? In the real estate brokerage business, good agents understand that they are not ticket takers, but high-level trust builders who guide people during happy, sad, tragic and everyday moments. For example, one of my close…
The post The Future of Real Estate Is Still Human appeared first on RISMedia.
United Wholesale Mortgage (UWM) has, during its previous quarterly earnings calls in 2025, touted a strong performance. Despite a year-over-year decline in annual net income, Q4 did not break this winning streak. During Q4 2025, UWM originated $49.2 billion in loans, compared to $41.7 billion in Q3 2025 and $38.7 billion in Q4 2024. UWM…
The National Association of Realtors® (NAR) has announced the launch of its new Influencer Program, replacing the former Surrogate Program. The Influencer Program leverages the voices of active and engaged NAR members to inform industry discourse via engaging social media posts, local media opportunities, and peer-to-peer communications. NAR stated that Influencers stay informed about key…
Artificial intelligence (AI) is dominating conversations across the industry. Agents are hearing that AI can transform marketing, save time and generate leads, yet many are left wondering how to actually integrate it into their daily workflow. The reality is simple: Awareness alone is not enough. The agents who will thrive in 2026 and beyond are…
Real estate agents know that time is money, yet they would sacrifice both for technology that saves them mental energy instead, according to a new report. According to Zillow’s 2026 Agent Trends Survey, ease of use is agents’ top priority when choosing new tech tools, above both cost and time savings. Despite agents reporting they…
The cold of winter slows many things down, but the frosty season should not keep you from trying to heat up your sails. Even if you work from a home office and don’t have to worry about that commute during the winter, real estate professionals (especially ones with open houses to show) still spend plenty…
The post Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing appeared first on RISMedia.
Home loan application activity increased this past week, up slightly from the previous week and following the trend of steady average mortgage rates hovering around 6%, even dipping below for a few days this past week. According to the latest Market Composite Index from the Mortgage Bankers Association (MBA)—its measure of mortgage loan activity volume…
Above, Richard Gibbons Intermountain MLS (IMLS), Idaho’s largest multiple listing service with nearly 7,000 subscribers, has announced the appointment of Richard Gibbens as its new chief executive officer, effective March 30, 2026. Gibbens most recently served as chief executive officer of Bluegrass REALTORS® in Kentucky, where he led strategic modernization initiatives, strengthened broker collaboration and…
Real estate professionals can be the first line of defense for upholding fair housing laws and principles, and a new bill under debate in Massachusetts wants to ensure that agents know how to perform this job. The current draft of the legislation, which has been backed by the Massachusetts Association of Realtors® (MAR), mandates that…
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