As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the “tired landlord.” Tired landlords have likely held a property for 15 or more years and may be overwhelmed or frustrated with the difficulties of property management. Identifying…
A broker called me last week and said something I haven’t stopped thinking about. “Jemila, I think I built the wrong thing.” She wasn’t talking about her production. She wasn’t talking about her market share. She was talking about the structure underneath all of it. Whether the business she’d spent a decade building would still…
Compass remains in headlines this week as CEO Robert Reffkin addressed the industry’s “shifting stance on phased marketing” in the company’s recent Q1 2026 earnings call, as the brokerage touts new synergies and business growth from its recent acquisitions. Speaking to investors, Reffkin said that he and other Compass executives are “pleased to see several…
Mortgage applications declined for a second week in a row as economists point to economic uncertainty and geopolitical tensions continuing to weigh on activity and drive mortgage rates up. According to the latest Market Composite Index from the Mortgage Bankers Association (MBA)—its measure of mortgage loan activity volume and includes purchases and refinances—decreased 4.4% on…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
PropStream, in collaboration with LoanGeek, will host a live webinar aimed at helping real estate professionals better navigate today’s evolving lending landscape and identify effective funding strategies. The session, “Funding Made Simple: Loan Options for Your Next Deal,” will focus on simplifying financing options and helping agents, investors and other real estate professionals bridge the…
Above, Berkshire Hathaway HomeServices (BHHS) President Vince Leisey If the ultimate goal of a major national business conference is to not only inspire attendees to achieve new heights of productivity but to have them gain a new appreciation for what ultimate perseverance is all about, then Berkshire Hathaway HomeServices’ (BHHS) recent MORE 2026 Sales Convention…
Above, Bess Freedman, left and Michele Harrington Brown Harris Stevens (BHS) and FirstTeam®—based in New York City and Southern California, respectively—today announced what they are describing as a multi-year marketing partnership meant to “unite” the two storied independents from coast to coast. Focused on “cross-marketing initiatives, advertising, public relations, networking, and shared insights,” company executives…
Sales of new single-family houses in March were at a seasonally adjusted annual rate of 682,000, according to estimates released jointly May 5 by the U.S. Census Bureau and the Department of Housing and Urban Development (HUD). That was 7.4% above the February rate of 635,000, and 3.3% above the March 2025 rate of 660,000.…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…
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