Keeping in touch with homeowner clients from the past is a no-brainer. Maintaining relationships can often lead to new business and referrals. There are certain times of the year when communicating comes naturally, and the holiday season is probably No. 1. Getting back in touch through emails or notes can provide a subtle reminder that…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being a local expert in real estate is not just about knowing the ins and outs of your market, it’s about being a pillar of your community. You…
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Baby Boomer empty nesters own twice as many three-bedroom or larger homes as millennials with children. Some are looking to downsize but struggling to find suitable housing at comparable price points, leading many to stay in their current homes longer. These shifts in the market present challenges and opportunities for agents. Here are four key…
According to Coldwell Banker’s 2025 American Dream Report, 71% of aspiring homeowners are delaying at least one major life decision—getting married, having children and career changes—until they can afford to buy a home of their own. The numbers reveal that 18% are delaying marriage, 18% having children and 17% changing jobs or careers. More than…
They’re the opposite ends of the home-buying spectrum. One phrase lights up a potential owner’s face, while the other forces a frown. The former is a no-brainer for you, the agent, while the latter can test your ability to keep a client in check. It’s plug-and-play versus quasi-fixer-upper. It is easy to accentuate the positives,…
Imagine people purchasing a home because they’re most impressed with the long, winding driveway. Or with the property’s surveillance cameras, or the strength of the gates surrounding it. Characteristics like the kitchen, square footage or number of bathrooms? All secondary to security. Home security as a priority is not something you have to imagine—it’s already…
With over 20 years of experience, Shannon Murree is an agent and team leader at REMAX Hallmark Chay Realty Brokerage, in Barrie, Ontario, Canada. Here, she shares her thoughts on how AI plays an important role in her career…to a point. Michael Catarevas: What is your general opinion of AI? Shannon Murree: To be perfectly…
Listen up. Literally! Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller client who owns it or the buyer client taking a look-see. As a residential real estate sales professional, you will get to see (and hear) more homes than anyone, thus exposing your ears to the…
While homebuying remains one of the most prominent and desired milestones for Americans, sometimes people will have regrets about their choice. Experts from Highland Cabinetry explain five reasons that could lead to buyer’s remorse, highlighting the most common mistakes that agents should alert clients about in order to hopefully gain referrals and future business from…
When asked about the secret to his success at REMAX Island Realty on Hilton Head Island, South Carolina, Robert “Moose” Rini is quick to note that his bottom line is being driven by his frontline. As he approaches 33 years in real estate, Rini recalls his journey from the frontline to where he stands today…
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