The REAL AI Guide for Real Estate Agents, a book focused on practical applications of artificial intelligence in real estate, is now featured in the Realtor® Store, the official bookstore of the National Association of Realtors® (NAR). The title has remained a top-selling real estate sales book on Amazon since its release in early October,…
Everywhere you look, people are asking: Will AI replace agents? It’s a topic that’s sparked a lot of curiosity—and, let’s be honest, a fair bit of anxiety. At this year’s Zillow Unlock, I had the privilege of tackling this question head on with a session I led called “AI Won’t Take Your Job: Here Are…
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Keller Williams Realty, LLC has named Patrick Ferry to a senior advisory and coaching role within KW Maps Coaching, the company’s training and coaching division. Ferry will serve as a senior advisor in digital marketing and as a full-time coach providing one-on-one and group coaching to Keller Williams-affiliated agents, teams and market centers, according to…
Reliance has announced its sweeping rebrand to RELIANCEai™, marking a bold transformation in the company’s identity and platform direction, and reflecting the industry’s shift toward intelligent, immersive and deeply integrated technology experiences. Founded in 2001, Reliance Network stated that it grew from a small real estate tech team into the enterprise infrastructure behind tens of…
More than just a listing tool for brokers and agents, an MLS is a comprehensive platform that provides essential tools, technology and support through its products and services. REsides distinguishes itself as one such MLS by delivering customized support and innovative technology—something Karen Ryan, broker associate and lowcountry area manager for South Carolina-based Howard Hanna…
As the year closes out, we’re looking back at some of the trends that have defined success for real estate professionals across the board in 2025—chief among them the growing embrace of AI. In an ever-evolving market that sees consistent innovation in hardware, software and strategy, staying ahead begins with paying attention to those shifts…
BBB National Programs’ Digital Advertising Accountability Program (DAAP) has worked with Zillow Group to bring several of its digital platforms—Zillow, Trulia, HotPads and StreetEasy—into alignment with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for interest-based advertising (IBA), according to a release issued Dec. 10. DAAP’s routine monitoring identifies third-party data collection for IBA on Zillow.com…
Who would guess that one of real estate’s most relied-upon tech ecosystems used by hundreds of thousands of agents and brokers was quietly built by the largest state real estate association in the U.S.? That’s the surprising story behind Florida Realtors®. While many technology platforms come with investor pitches and VC funding rounds, Florida Realtors®…
The tools brokers and agents use every day, from search portals and market reports to AI-driven applications, rely on one fundamental that is often unseen: accurate, timely data. Behind the scenes, the infrastructure that powers this critical data flow is managed by platforms built for reliability and scale. Cotality’s Trestle product serves as the core…
UtahRealEstate.com (URE) has released a new AI-powered voice search feature available within its MLS software and on its consumer-facing website. The update adds voice-activated search functionality to the platform’s existing tools for listing discovery and property data access. The voice search feature, built using Model Context Protocol technology, allows users to speak natural-language search queries,…
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