Today, many brokerages feel caught between two priorities: growing the business and protecting the agent experience. Too often, growth wins and service quietly erodes. This results in operational debt that comes to light when the market tightens. That erosion isn’t accidental. Growth fails when the systems meant to support it were built too late. Sustainable…
For much of my career in real estate, I’ve been told—sometimes directly, sometimes subtly—that there are limits to what an MLS can be. Limits to how flexible it can be. Limits to how innovative it should be. Limits to how deeply it can integrate into a broker’s or agent’s broader business strategy. Those assumptions are…
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Baby Boomers, roughly 20% of the U.S. population, control about 41% of America’s real estate assets and a major share of housing inventory, creating a generational supply squeeze that has lasted for years. This huge pool of long-held homes has stayed off the market as owners delayed downsizing and chose to age in place. Now,…
With home prices still elevated in much of the country, condos have become more realistic for buyers determined to exit the rental train. For most agents, the ability to educate such clients about how they can start building equity immediately by going the condo route is more important than ever. Here are several important pros…
Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.” In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Being successful in your social media marketing is not just about frequent posting of good content, you have to balance the styles and types of content you are…
The headlines about the real estate industry are everywhere. Compass acquired Anywhere Real Estate to create the largest real estate company by agent count. Zillow and Compass are locked in a Goliath-versus-Goliath legal battle over private listings. A wave of RESPA-related lawsuits alleges undisclosed referral kickbacks between real estate agents and mortgage companies. And then…
You can never know exactly what homebuyers and sellers are truly thinking about, especially with the industry trying to get its footing back. Of course it’s all smiles and handshakes when the homebuying or selling process begins. But when issues arise you need to make sure you’re providing precisely what they need. Here are eight…
Despite the single-digit temperatures and icy sidewalks in Worcester, Massachusetts, last week, the crowd gathered at the DCU Convention Center was fired up. “The people who show up here are the real do-ers.” That’s how Anthony Lamacchia, CEO and owner of Crush It In Real Estate and Lamacchia Realty, described the standing-room-only crowd of more…
For many agents, a closing gift marks the end of a transaction. But for clients, it’s often just the beginning of homeownership—and that’s where small, thoughtful follow-ups can make a lasting impression. Agents don’t need expensive gifts or elaborate gestures to stay top-of-mind after closing. Sometimes, the most meaningful value comes from showing up at…
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