‘Sovereignty of the Brokerage:’ HomeServices, Keller Williams Join ‘Listing Exchange’ Powered by Cotality

Tuesday, May 12th, 2026

Above: HomeServices of America CEO Chris Kelly at RISMedia’s CEO & Leadership Exchange Event in 2025. Minnesota-based brokerage giant HomeServices of America and Texas-based franchisor Keller Williams has announced they are joining a “listing data interface” that will replace MLS entry with a “controlled, brokerage-level environment,” while still promising full support and compliance with local…

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