Lofty Helps Pass Senate Bill 690 Into Law, Eliminating Private CIPA Claims Against California Businesses

Wednesday, October 7th, 2026

Lofty—the CRM and marketing platform for the real estate industry—announced a significant legal and legislative victory following California Governor Gavin Newsom’s signature of Senate Bill 690 (SB 690) into law, eliminating the private right of action for pen register claims under the California Invasion of Privacy Act (CIPA).  According to a release, SB 690 effectively…

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Lofty Launches MCP Server, Gives Brokerages an Open Foundation for AI Strategy

Monday, October 5th, 2026

Lofty has announced the release of Lofty MCP Server—a new capability that offers brokerages a secure way to connect with other AI tools, data and proprietary workflows direct from the Lofty platform. According to a release, Lofty’s MCP Server is designed to provide brokerages with the open extensibility needed to maximize AI investments, and enables…

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