Celebrities need houses, too! If you’re an agent or broker in the luxury space, highlighting that a property was once owned by a movie star or musician can make a listing extra attractive; it tells a story about the property’s quality and offers luxury buyers a chance to get closer to Hollywood glitz and glam.…
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The high-profile, industry-shaking battle between mega-brokerage Compass and dominant portal Zillow is back in the courtroom, as Zillow is asking a court to block a major MLS from cutting off its listing feed, claiming that Compass is engaging in an “illegal conspiracy” to promote its private listing and undermine Zillow. The 52-page lawsuit, which Zillow…
Above: HomeServices of America CEO Chris Kelly at RISMedia’s CEO & Leadership Exchange Event in 2025. Minnesota-based brokerage giant HomeServices of America and Texas-based franchisor Keller Williams has announced they are joining a “listing data interface” that will replace MLS entry with a “controlled, brokerage-level environment,” while still promising full support and compliance with local…
When Rocket Companies and Zillow find themselves in the crosshairs of federal litigation over alleged referral kickbacks, the industry takes notice. As the headlines fixate on the big players, a quieter anxiety is building among independent mortgage bankers (IMBs) and smaller lenders who lack the firepower to go toe-to-toe in a prolonged legal battle. The…
When a new lead fills out a contact form at 10:47 p.m. on a Tuesday, the clock starts ticking—but the competition doesn’t wait. In real estate, response time isn’t just a metric; it’s often the difference between securing a client or watching them move onto the next agent. That reality is exactly what inspired serial…
The United States added 115,000 jobs in April, according to the Bureau of Labor Statistics, significantly beating analysts’ expectations as employers continue to shrug off high energy costs and geopolitical uncertainty—something buyers and sellers have been less willing to do. With an unemployment rate now at 4.3% and an average 48,000 payrolls added per month…
As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the “tired landlord.” Tired landlords have likely held a property for 15 or more years and may be overwhelmed or frustrated with the difficulties of property management. Identifying…
Compass remains in headlines this week as CEO Robert Reffkin addressed the industry’s “shifting stance on phased marketing” in the company’s recent Q1 2026 earnings call, as the brokerage touts new synergies and business growth from its recent acquisitions. Speaking to investors, Reffkin said that he and other Compass executives are “pleased to see several…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
Sales of new single-family houses in March were at a seasonally adjusted annual rate of 682,000, according to estimates released jointly May 5 by the U.S. Census Bureau and the Department of Housing and Urban Development (HUD). That was 7.4% above the February rate of 635,000, and 3.3% above the March 2025 rate of 660,000.…
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