Lofty Helps Pass Senate Bill 690 Into Law, Eliminating Private CIPA Claims Against California Businesses

Wednesday, October 7th, 2026

Lofty—the CRM and marketing platform for the real estate industry—announced a significant legal and legislative victory following California Governor Gavin Newsom’s signature of Senate Bill 690 (SB 690) into law, eliminating the private right of action for pen register claims under the California Invasion of Privacy Act (CIPA).  According to a release, SB 690 effectively…

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