United Real Estate has announced the launch of its BullseyeAI, a new AI‑powered technology suite designed to reduce affiliates’ overhead, streamline daily workflows and free up more time for income‑producing activities in the field. Built on a proprietary architecture that combines a large language model (LLM) with a conversational AI assistant and automated AI agents,…
You can never know exactly what homebuyers and sellers are truly thinking about, especially with the industry trying to get its footing back. Of course it’s all smiles and handshakes when the homebuying or selling process begins. But when issues arise you need to make sure you’re providing precisely what they need. Here are eight…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. When it comes to social media for real estate professionals, platforms like Instagram and TikTok can be great for showcasing listing photos, sharing property tours and reaching your…
Despite the single-digit temperatures and icy sidewalks in Worcester, Massachusetts, last week, the crowd gathered at the DCU Convention Center was fired up. “The people who show up here are the real do-ers.” That’s how Anthony Lamacchia, CEO and owner of Crush It In Real Estate and Lamacchia Realty, described the standing-room-only crowd of more…
For many agents, a closing gift marks the end of a transaction. But for clients, it’s often just the beginning of homeownership—and that’s where small, thoughtful follow-ups can make a lasting impression. Agents don’t need expensive gifts or elaborate gestures to stay top-of-mind after closing. Sometimes, the most meaningful value comes from showing up at…
Above, Jeremy Larson As Zillow celebrates its 20th anniversary this week, the real estate industry itself looks radically different than it did two decades ago. What once depended on access to listings and information now hinges on expertise, interpretation and trust—themes reflected throughout Jeremy Larson’s career. A longtime Zillow agent partner, Larson—CEO of the Larson…
Sailors awaiting rain aim straight, said Captain Craig. Does that sentence make any sense to you? Me neither. It resulted when AI was provided with text and tasked to create something readable, but was misinterpreted by the app to mean that each word had to include “ai.” Whoops. The lead sentence is, of course, laughable,…
Phone outreach is still one of the fastest ways for agents to connect with motivated prospects. But in today’s carrier-regulated environment, how you call matters just as much as who you call. Research shows that over 95 percent of calls labeled as spam are never answered, underscoring how quickly poor calling practices can limit connection…
January 2026 saw an enormous winter snowstorm sweep across the United States, one that surely left a few canceled open houses in its wake. While all of the snow likely hasn’t melted away just yet, you can’t delay your business for a whole season. If you handle it right, you can still host a perfect…
The post How to Host a Successful Open House In Winter appeared first on RISMedia.
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media often feels like it’s all about the followers. The platforms make you feel like the more followers you have, the more successful you will be. But,…
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