What if that cutting-edge feature your team spent months building six months ago is now the very thing holding you back from what’s next? Nobody wants to hear that their recent innovation is already obsolete. But welcome to the AI-transformed landscape, where the half-life of innovation has compressed from years to mere months. Many of…
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With over 20 years of experience, Shannon Murree is an agent and team leader at REMAX Hallmark Chay Realty Brokerage, in Barrie, Ontario, Canada. Here, she shares her thoughts on how AI plays an important role in her career…to a point. Michael Catarevas: What is your general opinion of AI? Shannon Murree: To be perfectly…
Listen up. Literally! Sounds can indicate that there’s an issue with the health of a house, whether it’s the seller client who owns it or the buyer client taking a look-see. As a residential real estate sales professional, you will get to see (and hear) more homes than anyone, thus exposing your ears to the…
While homebuying remains one of the most prominent and desired milestones for Americans, sometimes people will have regrets about their choice. Experts from Highland Cabinetry explain five reasons that could lead to buyer’s remorse, highlighting the most common mistakes that agents should alert clients about in order to hopefully gain referrals and future business from…
This month, Lukzo Real Estate’s Founder and Director Alejandra Díaz Suárez sheds light on the international demand and interest from buyers seeking homes that balance modern design, functionality and wellness in Morelos, Mexico. Alejandra Díaz Suárez Founder & Director Lukzo Real Estate Cuernavaca, Morelos, México https://www.lukzo.mx Tell us about your company. Lukzo is a real…
In the latest RISMedia webinar—“Growth Through Acquisitions: Strategies to Scale Smarter, Faster”—Founder and CEO John Featherston led an engaging discussion with panelists Anthony Lamacchia, broker/owner and CEO of Lamacchia Realty and Lamacchia Companies, including Lamacchia Property Management, Lamacchia Property Development and Crush It in Real Estate, and Parker Pemberton, CEO of PembertonRE, on how mergers…
Real estate agents spend hours planning social posts—Instagram carousels, TikToks, Reels, etc.—but sometimes overlook one of the simplest ways to build visibility online: commenting. Intentional, authentic engagement in the comment section can do more for your reach and reputation than yet another meticulously planned post or yet another Canva graphic. Here’s why it matters, and…
When asked about the secret to his success at REMAX Island Realty on Hilton Head Island, South Carolina, Robert “Moose” Rini is quick to note that his bottom line is being driven by his frontline. As he approaches 33 years in real estate, Rini recalls his journey from the frontline to where he stands today…
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In sales, we know to reward the activity, not just the result, especially when someone refers new business your way. The same principle applies to leadership. Running a successful office is simply sales with a different customer: Your customers are real estate agents, not houses. Challenge your agents to bring an outside agent to something…
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Above, the Ben Affleck/Jennifer Lopez estate for sale, and luxury agent Shauna Walters If there was one thing Ben Affleck and J.Lo knew for sure when they moved into their $60 million, 38,000-square-foot love nest back in 2022, it was that neither would ever have to wait to use the bathroom. How could they, considering…
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