Above: C.A.R. President Tamara Suminski, left, and Ethica AI Founder and CEO Judd Hoffman, right For a company with a shiny new AI product and an industry association seeking to have its agent members cut down on paperwork so they can more efficiently guide clients to buy and sell homes, it’s looking like a perfect…

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The Future of Real Estate Is Still Human

Thursday, February 26th, 2026

The AI tornado has everyone talking. Will it take my job? What is going away and what will be left? In the real estate brokerage business, good agents understand that they are not ticket takers, but high-level trust builders who guide people during happy, sad, tragic and everyday moments. For example, one of my close…

The post The Future of Real Estate Is Still Human appeared first on RISMedia.

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Virtual megabrokerage eXp, which has long sought to be ahead of the curve on technology in real estate, is seemingly all-in on AI, as executives also touted an ongoing effort to build out and consolidate the company’s platform. Reporting essentially flat agent and broker count at just under 83,000, and a 4% increase in revenue…

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Texas-based megabrokerage Keller Williams kicked off its annual “Family Reunion” this past weekend, bringing thousands of agents together from around the world for what is billed as an all-purpose conference in Atlanta, Georgia. Featuring everything from a pickleball tournament and lip-sync battles, to panel discussions on deeply technical topics, the event has long been billed…

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CoStar Group on Feb. 17 announced the launch of Homes AI, which the portal calls a transformative experience powered by Microsoft Azure OpenAI, fully integrated into Homes.com, and accessible to all consumers. For the first time on a major real estate portal, according to the company, consumers can engage in natural, real-time, two-way conversations, by…

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Redfin has announced the launch of a new app within the AI platform ChatGPT, which offers consumers a way to access its listings and explore neighborhood information, data and market insights using conversational language.  Redfin explains that through its app in ChatGPT, users can ask specific housing questions and refine their search over time without…

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At the January Federal Open Market Committee (FOMC) meeting, the Federal Reserve chose to keep interest rates unchanged. Both Fed Governor Michelle Bowman (who is a voting member of the committee) and retiring Atlanta Fed President Raphael Bostic (who is not) have characterized the current U.S. economy as “resilient,” where annual inflation has stayed static,…

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Purlin®, an AI platform powering enterprise real estate operations, and Final Offer™, a consumer-facing offer negotiation marketplace, have announced a merger to create the first end-to-end AI operating system for residential real estate, mortgage, title and escrow.  The combined entity serves more than 35,000 real estate professionals, 15 million consumers, and leading brokerages including Douglas…

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At a moderated talk held by the Rotary Club of Atlanta, retiring Federal Reserve of Atlanta President and CEO Raphael Bostic argued that the economy is in a “resilient” place, with a feared recession that “just hasn’t happened.” That resilience from 2025 will carry through to 2026, Bostic forecasted. Noting his conversations with business leaders,…

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