A broker called me last week and said something I haven’t stopped thinking about. “Jemila, I think I built the wrong thing.” She wasn’t talking about her production. She wasn’t talking about her market share. She was talking about the structure underneath all of it. Whether the business she’d spent a decade building would still…
Compass remains in headlines this week as CEO Robert Reffkin addressed the industry’s “shifting stance on phased marketing” in the company’s recent Q1 2026 earnings call, as the brokerage touts new synergies and business growth from its recent acquisitions. Speaking to investors, Reffkin said that he and other Compass executives are “pleased to see several…
Fierce portal giant competitors Zillow and Realtor.com have announced a new collaboration where, beginning this summer, Zillow Preview pre-market listings will also be available on Realtor.com®—listed as “Realtor.com Preview” listings. The move, being hailed by the portals in a release as setting “a new standard for pre-market transparency,” will allow buyers to see more homes…
Above, Berkshire Hathaway HomeServices (BHHS) President Vince Leisey If the ultimate goal of a major national business conference is to not only inspire attendees to achieve new heights of productivity but to have them gain a new appreciation for what ultimate perseverance is all about, then Berkshire Hathaway HomeServices’ (BHHS) recent MORE 2026 Sales Convention…
Above, Bess Freedman, left and Michele Harrington Brown Harris Stevens (BHS) and FirstTeam®—based in New York City and Southern California, respectively—today announced what they are describing as a multi-year marketing partnership meant to “unite” the two storied independents from coast to coast. Focused on “cross-marketing initiatives, advertising, public relations, networking, and shared insights,” company executives…
Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. In today’s digital landscape, video isn’t just a trend—its the reigning king of real estate marketing. Algorithms on Instagram, TikTok, YouTube and even Facebook are explicitly designed to…
Inside Real Estate and Buffini & Company have announced BoldTrail + Buffini Mode, a new partnership that integrates referral-based coaching directly into an AI-powered mobile workspace. The collaboration brings Buffini & Company’s long-standing coaching methodology into Streams, the AI-driven workspace within Inside Real Estate’s BoldTrail platform. The announcement was made recently at Unite 2026, the…
For multi-entity brokerage owners, enterprise value is built over years—through agent growth, revenue expansion and operational scale. But a new whitepaper from thedeepdive.tech, “The Valuation Discount Hiding in Plain Sight,” reveals that a silent threat in the back office can erase millions of that value the moment a buyer starts due diligence. Buyers don’t just…
HomeSmart has announced a partnership with Guild Mortgage in a continuing effort to provide agents and clients with better service and support. As a HomeSmart preferred lending partner, Guild Mortgage will provide dedicated Loan Officer coverage with participating brokerage offices, according to a release. The firm stated it places a strong emphasis on fast response…
Compass takes majority stake in Peerage Compass International Holdings (CIH) has assumed a controlling stake in Peerage USA Holdings LLC, a firm that invests in and supports multiple Sotheby’s International Realty franchises, as part of a debt-restructuring transaction. The maneuver involves taking 51% of the common equity in a parent company tied to certain Sotheby’s…
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