Momentum seems to be building for Zillow Preview, with the portal announcing the addition of 24 additional brokerages to the program just one week after its launch. According to the company, Zillow Preview is designed to expand early visibility for sellers, agents and buyers at a critical moment in the home shopping journey, and the…
High prices and inventory constraints in the housing market have not just affected people looking to dive into the market through buying and selling, but have put a serious hold on the home-flipping segment of the market. ATTOM’s 2025 year-end U.S. Home Flipping Report found that a typical home flip earned $65,981 in gross profit,…
With mortgage rates rising due to higher oil prices from geopolitical tensions in the Middle East, mortgage applications saw another fall this week, according to data from the Mortgage Bankers Association. MBA’s Weekly Mortgage Applications Survey found that the Market Composite Index (a measure of mortgage loan application volume) fell 10.5% on a seasonally adjusted…
Zillow® has announced Zillow AI mode, a new experience designed to helps buyers and renters discover homes through conversation, receive guidance and take real steps such as scheduling tours or connecting with a local agent. According to a release issued today, this new way to Zillow is designed for anyone exploring housing—from dreamers browsing late…
New Zillow® research finds that homes with lifestyle-driven amenities and move-in-ready finishes are selling for as much as 5.4% more than expected, or about $19,500 extra on the typical home. The takeaway is that buyers today want comfort, customization and cost certainty, in homes that could fit right in on the set of their favorite…
In today’s market, trust is often the deciding factor in whether a client chooses to move forward with an agent or keep looking. And that trust is usually built, or lost, in the very first conversation. While experience and production matter, how agents show up in those early interactions can make all the difference. First…
Above: Jim Sparkman and Mark Farrow Jim Sparkman Principal Broker/Owner Mark Farrow Broker/Owner HomeSmart Realty Group Salem, Oregon https://homesmart.com/real-estate-office/oregon/salem/56-homesmart-realty-group Region served: The Pacific Northwest Years in real estate: Jim: 21; Mark: 30 Number of offices: 6 in Oregon, Washington and Idaho Number of agents: 298 What does HomeSmart’s new brand mean for your brokerage, and…
Change in the real estate industry is everywhere and increasing in speed. We have heard for decades that these changes will replace the professionals in real estate transactions. The truth is, there are only two constants in real estate; change will continue happening no matter how hard you try to stop it and real estate…
Zillow® has announced a multiyear partnership with Major League Baseball (MLB), becoming the official real estate and home rentals marketplace partner of MLB. The agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations, the company stated. “Baseball is one of the…
A federal judge in Seattle has paused the discovery process in a high-stakes class-action lawsuit against Zillow, and gave at least some signal that the case could get tossed in its entirety relatively soon. U.S. District Judge James L. Robart granted Zillow’s request to pause discovery on March 23, halting all fact-gathering in the case…
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