Editor’s Note: Social Skills is a bi-monthly feature in RISMedia’s Daily News focused on social media and digital marketing tips, trends and solutions for agents and brokers. Social media platforms are ever-evolving marketing grounds. While more and more business is coming off of social media leads than ever before, real estate professionals have to evolve…

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The National Association of Realtors®’ (NAR) 2026 Generational Trends Report found that Gen Z—though still a fraction of the overall market—is “reshaping homeownership,” even as baby boomers remain overrepresented amid affordability challenges. Those challenges have also shrunk first-time buyer share to historically low levels. The report found that out of all buyers, only 21% were…

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Lamacchia Realty announced the acquisition of Rosewood Realty in Somerset, Massachusetts, expanding their presence in the Bristol County market with broker/owner Eric Alberto. “I’m excited to have Rosewood Realty join Lamacchia Realty. Eric has built a great company, and we are thrilled to welcome him and his Realtors®,” said Jackie Louh, COO Lamacchia Realty. “It’s…

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The Lubbock Association of Realtors® (LAR) has announced a partnership with Gitcha to integrate The Buyer Listing Service® platform into LAR’s Multiple Listing Service agent experience.  The Buyer Listing Service® (BLS) is a workflow integration for the MLS for a new standardized protocol for buyer representation, agent cooperation and market transparency. It aims to enable…

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Ryan Serhant is bringing his fast-growing brokerage, SERHANT., to California in a major expansion as the celebrity firm pursues rapid national growth and a continued push into luxury markets. According to a press release issued Tuesday, SERHANT. is launching operations across Los Angeles, San Diego, Orange County, San Francisco and Tahoe, entering the state with…

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The rate lock-in effect has been a concern on the minds of many in real estate over recent years as mortgage rates have mostly stayed in the 6%-7% range. Homeowners with rates in the 2%-3% range, while they could potentially afford the price of a new home in selling their current one, have reportedly felt…

The post The Upsizing Question: How Does Rate Lock Impact Move-Up Transactions? appeared first on RISMedia.

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The FBI’s Internet Crime Complaint Center (IC3) received more than 12,000 real estate fraud complaints last year, according to a new report. According to the National Association of Realtors® (NAR), in a story by Eliana Block, online real estate fraud climbed to $275M in 2025. Cyber criminals stole more than $275 million through real estate-related…

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In today’s real estate landscape, it is easy to focus on transactions. Contracts, timelines and closings often take center stage. Yet the professionals who create lasting impact understand that real estate is about far more than buying and selling homes.  It is about people. It is about community. And ultimately, it is about legacy.  Over…

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With geopolitical tensions still looming over the housing market (and the economy), the latest existing-home sales data from the National Association of Realtors® (NAR) did not paint a picture of a strong spring market ahead.  However, despite sales lagging, inventory and affordability show definite year-over-year improvements, a possible bright light at the end of the…

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