If you’ve ever applied for a mortgage, you may have been bombarded by calls, texts and emails from competing lenders and brokers after applying. At best, these messages are a nuisance; at worst, they’re nearly enough reason to change your phone number entirely. However, National Association of Realtors® (NAR)-supported legislation will put an end to…

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Above, Helen Hernandez Archer, left and Mayumi Parrado eXp Realty® has announced that Helen Hernandez Archer and The Archer Group—Distinctive Homes, led by Hernandez Archer and longtime colleague Mayumi (May) Parrado, an Atlanta-based luxury team, have rejoined its growing global network. “We are excited to welcome Helen back to eXp Realty. Her blend of luxury…

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Repliers, a technology and real estate data integration company, has announced the appointment of Rhett Damon as chief executive officer to lead its U.S. expansion.  With more than two decades of leadership experience, Damon has built and scaled high-performing teams at Realtor.com®, Leading Real Estate Companies of the World® and Opendoor. Repliers said that he…

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Even as housing markets cool in many regions, home sellers are still walking away with healthy profits. During Q3 2025, the median home sale generated a 49.9% return, or about $123,100 in raw profit, according to ATTOM’s Home Sales Report. The profit margin is up 0.6% quarter-over-quarter, but still below the 55.4% average profit margin…

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Fathom Holdings Inc. has acquired START Real Estate, a residential brokerage dedicated to serving first-time homebuyers.  Headquartered in Colorado with recent expansion into Utah, START Real Estate’s 70 agents are expected to close approximately 400 transactions this year with a mortgage attach rate exceeding 70%.  Founded by Randy and Terri Bell, START Real Estate has…

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Rechat has announced a new integration with Loft47, a back office automation and commission management platform. Rechat says that together, the companies will deliver a seamless brokerage experience connecting a scalable, secure and fast commission management platform. Brokerages can now manage deals, compliance, commissions and payouts in one workflow. “Our integration with Loft47 reinforces our…

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Leading With an Agent-First Vision

Thursday, October 16th, 2025

Above, Duff Rubin Vitals: Coldwell Banker Realty, Southeast Region Years in business: 119 Size: 112 offices, 13,000 agents Regions served: Southeast and Mid-Atlantic 2024 Sales Volume: $30 billion  2024 Transactions: 50,045 https://www.coldwellbankerhomes.com  Growing up in Canada, Duff Rubin wanted to be a professional hockey player, but when he realized that dream wasn’t going to come…

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Artificial intelligence is showing up everywhere in real estate—from listing descriptions and content creation to property search and showing apps. But not all AI is created equal.  The real question for MLSs, brokerages and agents isn’t whether to use AI, but how to use it safely. Because what most professionals don’t realize is this: If…

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Above, David Deza Agents and brokerages today are balancing unprecedented industry change while guiding clients who are under tremendous pressure from economic and market conditions. In this environment, clarity of purpose is not a luxury, it’s essential.  The most important question for any agent is not, “How many homes can I sell?” but rather, “Why…

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