Hesitant buyers don’t always say they’re hesitant. They might say they’re “just browsing,” or they want to “see what happens with rates” or that they’re “waiting for the perfect home.”  In today’s market—where affordability concerns, rate sensitivity and uncertainty still linger—agents who move deals forward aren’t the most aggressive; they’re the most curious. The right…

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The cold of winter slows many things down, but the frosty season should not keep you from trying to heat up your sails. Even if you work from a home office and don’t have to worry about that commute during the winter, real estate professionals (especially ones with open houses to show) still spend plenty…

The post Frozen Lockboxes: Tools and Strategies for Deicing Before a Showing appeared first on RISMedia.

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You can never know exactly what homebuyers and sellers are truly thinking about, especially with the industry trying to get its footing back. Of course it’s all smiles and handshakes when the homebuying or selling process begins. But when issues arise you need to make sure you’re providing precisely what they need. Here are eight…

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For many agents, a closing gift marks the end of a transaction. But for clients, it’s often just the beginning of homeownership—and that’s where small, thoughtful follow-ups can make a lasting impression. Agents don’t need expensive gifts or elaborate gestures to stay top-of-mind after closing. Sometimes, the most meaningful value comes from showing up at…

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January 2026 saw an enormous winter snowstorm sweep across the United States, one that surely left a few canceled open houses in its wake. While all of the snow likely hasn’t melted away just yet, you can’t delay your business for a whole season. If you handle it right, you can still host a perfect…

The post How to Host a Successful Open House In Winter appeared first on RISMedia.

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Accompanying buyer clients to tour houses for sale is an upbeat experience…mostly for them. For unless they’ve purchased homes before, they likely won’t be inspecting every little thing all that closely. It’s for you to find issues, some of which may be obvious and some lurking quietly. Here are several you must tell buyers about…

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When clients buy a home, under-the-radar issues often involve factors beyond cosmetic appeal, which can lead to significant financial and legal problems down the line. Key issues include the property’s history, potential environmental hazards and neighborhood dynamics that aren’t immediately obvious. Here are seven things to check on in advance of a closing. Unpermitted work/DIY…

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Baby Boomer empty nesters own twice as many three-bedroom or larger homes as millennials with children. Some are looking to downsize but struggling to find suitable housing at comparable price points, leading many to stay in their current homes longer. These shifts in the market present challenges and opportunities for agents. Here are four key…

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