More than one in five U.S. home listings received a price cut in August, but a lower asking price does not necessarily mean the property has become a good deal. Price reductions are becoming harder for homebuyers to ignore. In August, 20.4% of U.S. listings had a price cut, matching the rate recorded a year…

The post How Buyers Can Tell if a Home Price Cut Signals a True Deal appeared first on RISMedia.

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According to Opendoor’s July 2026 housing guide, September through November offers a favorable balance between available homes and prices, as summer listings remain on the market and buyer competition eases. A study found that since 2021, the traditional summer housing peak has shifted earlier toward spring. Researchers identified stronger spring activity in home prices and…

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One in five prospective buyers and current homeowners used AI tools or chatbots for housing research during the previous year, according to Bank of America’s 2026 Homebuyer Insights Report. Usage reached 32% among Gen Z and 28% among millennials. Of those who used AI, 57% asked it to estimate affordability, mortgage payments or closing costs.…

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There’s a reason most everyone in real estate has their eyes peeled on how the mortgage rate moves every week. Even a slight rise can short-circuit some buyers. The average rate on a 30-year fixed mortgage reached 6.71% in early September, its highest level in 13 months, according to Freddie Mac. A separate daily measure…

The post 6 Key Numbers Buyers Must Examine Before Committing appeared first on RISMedia.

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Who doesn’t like the look of a sleek, high-tech kitchen? It sure helps to sell a home on the market. But once someone’s actually cooking, ease of cooking is what counts. For Mark Stevenson, managing director and product designer at Stoveshield.com, there is a clear shift in how homeowners think about kitchen design. “People are…

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With household costs top of mind, homeowners may be overlooking one of the easiest places to save money: their plumbing. According to the U.S. Environmental Protection Agency, the average household’s leaks waste more than 9,300 gallons of water every year, while fixing easily corrected leaks can save about 10% on water bills. Chris Mead, owner…

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In last week’s Sunday Showcase, we offered The One-Week Kitchen Test to Take Before Renovating. A week earlier we spotlighted How Owners Can Make Kitchens Look Expensive Without Renovating. Here we present the third kitchen segment of the trilogy . Recent kitchen-based research from Virlo, a short-form video trend intelligence platform, featured smart trash cans…

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In last week’s Sunday Showcase, we explained How Owners Can Make Kitchens Look Expensive Without Renovating. Here we spotlight a test for new buyers to conduct before undertaking a renovation. After all, the kitchen will be new to them, and better to get a handle on what’s what before spending money on it. New trend…

The post The One-Week Kitchen Test to Take Before Renovating appeared first on RISMedia.

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Industry history says that if there’s one room in the house sellers should ensure is pleasing to the eye when buyers first take a look, it’s the kitchen. The last thing buyers want is to think it needs a total renovation. The good news is there are ways to improve it visually without spending big…

The post How Owners Can Make Kitchens Look Expensive Without Renovating appeared first on RISMedia.

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