In a matter of weeks this quarter, all the major brokerages partnered with portals to pre-market their listings. Compass routed its pre-market listings to Redfin; Zillow formed its own coalition—with Keller Williams, Berkshire Hathaway HomeServices, RE/MAX, United Real Estate and Side—as it launched Zillow Preview. And eXp Realty announced a “Coming Soon” partnership with Realtor.com®,…
Compass is big—historically big. That is something that no one in the industry is disputing. After its acquisition of Anywhere and all that company’s brands, Compass International Holdings (a new parent company overseeing all these new subsidiaries) oversees somewhere in the range of 80,000 agents, who collectively closed half a million transactions last year. What…
“Premarket listings.” It’s the new industry catchphrase, thankfully replacing “commission lawsuits,” but, alas, it comes with its own controversy. The practice of promoting a property to potential buyers and agents before being listed on the Multiple Listing Service (MLS) has also made its way into the courtroom, most prominently via a tussle between Compass and…
The average real estate professional has embraced using AI technology in their business, with the National Association of Realtors® explicitly endorsing its use for “repetitive tasks.” One of the most repetitive tasks you can probably imagine is creating listings. The photographic parts of listings have been central to AI discussions. AI-assisted virtual staging has taken…
In more news surrounding the hot topic of private listings, a Washington state bill designed to severely restrict private listings has been signed into law after passing both the Senate and the House earlier this year. The bill was proposed in the Senate back in January, with the goal of explicitly banning real estate brokers…
BeachesMLS, operated by Broward, Palm Beaches & St. Lucie Realtors®, has announced a new partnership with Roomvo aimed to provide Realtors® and consumers with a new way to envision property potential in listings. “At BeachesMLS, our goal is to empower Realtors® with tools that elevate their business and the experience they deliver to consumers everyday,”…
Realtor.com® has announced the upcoming launch of FlyAround, an immersive low-altitude satellite view. Rolling out over the next few weeks, this new feature leverages 3D Maps from Google Maps Platform and transforms how consumers experience property listings, offering a dynamic, spatially rich perspective directly from listing pages. With FlyAround, powered by TopHap Inc, Realtor.com stated…
Much like you as an agent, your listings only get one chance to make a good first impression. Standing out in the real estate market takes more than just a great property. It takes strategic, visually compelling media that not only grabs attention, but also holds it long enough to spark real interest and action.…
There are few real estate luminaries who can claim careers as storied as Bob Hale, CEO of the Houston Association of Realtors® (HAR), who this past weekend marked a 37-year career leading one of the nation’s most influential associations and MLSs. Hale, who announced his retirement in early 2024, is stepping down at the end…